In a perfect world, having presence in at least one channel or platform will bring in ample views and customers that will create revenue for your business. However, perfection doesn’t exist. To actually make revenue, many financial advisors have shared that there must be more than just one source of income. This principle is applicable to your digital marketing strategy.

In this post, we’re going to share with you why having social media is not enough to help your business. Let’s get right to it!  

Social media platforms own your content

Social media companies like Facebook, Twitter, Pinterest, Instagram, have every right to your content and even your own page.

As such, your content will go depending on these social media platforms’ direction. This includes the possibility of being shut down without its users being informed.

Another reason why your contents are in danger when put on these social media platforms is it could be automatically regulated and banned depending on the algorithm. Your page could also be automatically categorized into a group where it shouldn’t belong to. Being miscategorized could mean that you will lose the visibility to the audience that you are targeting.

Let’s take a look at Multiply, for example. Before its closure, Multiply wasn’t only a blogging platform. You could use that website for selling products and services. However, the website didn’t last long.

Imagine having your whole business rely on a social media platform that one day, just decided to close down. Imagine going through the trouble of exporting hundreds of data, and of course, setting everything from the ground up.

Credibility issues: Having social media accounts is just not credible enough

Your website is like your store’s front online. Along with your product portfolio, a website should contain your blog posts.

Blog posts are an incredible way to support your business in an unexpected manner. In just one blog post, you can have the potential to bring in hundreds of dollars a day. More importantly, a blog post can show off your expertise in the industry that you’re in.

Using a blog post is helpful in establishing your credibility as a business. You can write wonderful topics that could provide your audience a sense of what you do as a business, explain how your social responsibility strategy is structured, latest news in your industry, or even tips and tricks on how to improve your audiences’ lives using your very own products.

One great example is the Disney Parks blog. Maybe someone out here would argue that Disney Parks do not need to blog anymore since they’re a big brand with a huge number of followers. But even so, they still take advantage of having a blog to showcase what else they can offer.

On the blog you may find posts about the food you can find around the parks, special offers, new rides and installations to see, how-to’s and a whole lot more! If a big business is utilizing this strategy to support their digital marketing, then, so can you! Or shall we say, so should you.

They don’t support eCommerce and won’t provide you with revenue from ads

Ever since domains and big tech companies have figured out that blogs are a great way to advertise, they have provided website owners to also create their very own revenue from these advertisements.

If you’re only creating visibility from running social media accounts to showcase your business, you will be losing all of the potential earnings that you will receive from having these advertisements run in your very own website.

Another reason why having social media is not enough is the possibility of having eCommerce functionality. eCommerce is what allows people to buy directly from an online site with the owners being able to withdraw said earnings directly into their account.

Data and analytics

Performance is a great measure of progress. The best way to measure your performance is by having a handful of data.

Having a social media page is not enough to provide you with the necessary data you need to measure your progress. It even barely says anything about how your business is going, let alone your presence/visibility on these websites. Knowing how many followers you have and likes isn’t that much of a help when you really want to measure your actual performance as a brand.

Not customizable to support your own company branding

What your website looks like can say about who you are. It can also have a huge influence on how your potential customers perceive you.

A website that looks professionally done is scientifically proven to drive the trust of your consumers upward. This is what the consumer study in the University of Melbourne discovered in 2011 and is what remains relevant today.

Social media platforms limit your ability to create a customized area to showcase your business. It doesn’t support the ability to customize your page’s branding because they have a branding and user-interface structure that they follow.

There are various ways to make sure that your website is selling and doing the work for you. In an article written for Forbes.com, Jayson DeMers stressed the importance of having a professionally-done website because consumers include your brand’s reputation based on your website. Having grammatical errors and the like just screams unprofessional and amateur. Remember, you’re building trust and credibility as a brand.

Conclusion

Social media platforms are great tools to increase engagement from your consumers. But relying on these platforms is simply not enough.

Having a professionally-done website is part of what makes your consumers trust your products and services. Furthermore, it allows you to create an additional income stream from the ads alone.

The best thing about having your own website is the eCommerce support for your business which allows you to receive your earnings directly to your bank account.

A professionally-done website is key to your online success. At The Marketing Skillet, we have a whole team who are more than able to create one for you. Contact us today for more!