Business Launch

To keep it simple, brand awareness is how well you are recognized by your customers among other brands. Are your customers AWARE that you exist?

Because you don’t want to be a “secret agent”, you want to be a “celebrity”. Awareness is the first step in the marketing funnel and it helps keep your brand top of mind with your customers so when they are ready to buy, they will do it from you. Brand awareness creates credibility and gives your customers confidence to buy from you.

Brand awareness campaigns don’t have to have a high price tag. The secret to a successful brand awareness campaign is STRATEGY. Awareness campaigns are a long term play and you should look at them as an investment.

YES! Remember…It’s all about perception! People are willing to pay the price based on the perceived value of your product and services.  In today’s digital world, the most important metric for brand awareness is “Minutes spent with you online”. The more time consumers are spending with you online, the more likely they will buy from you offline.

While it might take a little bit longer, it’s not impossible. Know your target audience very well and connect with it at a deeper level. Naturally, customers will navigate towards you because you share the same values with them.