Digital Advertising

There are soooo many places you could set your digital footprint up, but not all of them will lead to success. The short answer is; advertise where your audience is at. The long answer is; take a look at who your client is, where are people like them at, and then which platform will make your company succeed. The Marketing Skillet can do that for you, talk to a Marketing Expert today.

If you’re not tracking results are they even real? Without proper tracking you are throwing money away. You need to have your ad account and lead captured through proper coding on your website. Everything needs to be speaking to each other in the same language. The Marketing Skillet does not start any campaign until tracking is set up.

Digital advertising can be tricky and has an entire system you need to learn for each platform. If your advertising, in the past, did not have the components that platform was looking for your ads typically perform badly. We know each advertising platform like they are our full time job (because they are). This gives us an advantage to produce ads that we know work.

Marketing is a long game, we recommend letting ads run for at least 30 days to start seeing consistent results. Your results may be different then someone one else’s results. Some common results are: lead forms, product purchase, downloads, event response, messages.

No, your ad budget is paid directly to the advertising platform. Your investment includes campaign creation, tracking, landing pages, and much more that set up your campaigns for success. How much you should spend will depend on your goals and business. All of which we will discuss in our initial conversation.