Social media is wonderful for what it is–a social platform where you can speak to anyone across the world who has internet access. But these days, social media platforms aren’t only for fostering social interactions and online relationships. 

They have the potential to help various businesses to achieve success online. Even though you have a very successful business website, trust us when we say that to propel your business forward, setting up social media is vital. Let us explain further…

What Can Social Media Do For Your Business?

Again, social media can do wonders for your business. Here are evidences of how you can harness the power of social media to help your business:

Be Discovered

Increasing awareness for your brand can easily be done using your social media. Social media is so prevalent that people actually spend hours on it. Here are some statistics to illustrate:

• US-based Facebook users spend an average time of 38 minutes on the platform per day.
• Every day, about 200 million Instagram users check out at least one business profile.
• There’s about 22% of US-based adults use Twitter.

Social media offers a unique way of increasing brand awareness because, within these platforms, there are search features where you can be easily discovered. A good example is the Twitter hashtags. If used strategically, you can use hashtags to amplify the appearance of your brand under a certain topic.

Increase Your Website Views

By becoming even more active in your social media accounts, you’re attracting views for your website. Posts about what’s new in your store or simply letting your social media followers know that a new post is up will help in increasing your website views.

Remember the earlier point about hashtags? Well, this is another social media tool that you can use to show off your website’s content. Be aware, however, do not appear as mechanized as possible. Also, make sure that your links are spelled correctly so that your viewers will be led to the correct address.

Create Leads

Lead creation is another successful marketing strategy. It is a manner in which you are sparking interest or inquiries from potential patrons for your products or services.

Through lead creation, you can simply achieve a passive or a closed sale. If you’re planning on creating more leads for your company, social media platforms can be utilized to take advantage of this marketing strategy.

Meet Influencers

Influencer marketing is currently very big. Influencers, as the name implies, are not necessarily actors or models but they sure have a way of influencing their followers. Even though they’re not big Hollywood celebrities, their followers trust them.

Where else can you meet influencers who can help you boost sales for your products? Social media, of course!

If you have an active social media platform, you can easily meet influencers whom you can tap to promote your products. Most of the time, it costs less to pay them than the Hollywood celebrities, but with their following, you can easily reach consumers through their help.

Become Viral

The more common term used to refer to the sudden fame surge before the rise of social media was publicity. Now, “viral” is the word thrown in place of the word publicity.

Times may have changed but the effects of becoming viral provides a business can be truly astounding.

As has been said before, “good or bad publicity is still publicity” however, it is important to remember that it’s always better to become viral for all of the good reasons only.

Increase Engagement

On top of everything, having social media accounts is definitely the best way to increase engagement.

In order to make this possible, you can use your social media accounts to get a sense of who your audience is. By having a glimpse of your followers’ demographics, you will be able to create posts that can generate more engagement from your audience.

Engagement in your social media posts is great because it humanizes the profile. In turn, your followers can feel like they’re following a friend instead of a normal business profile.

Why Do I Need Social Media For My Business?

Improve Customer Service

You need social media profiles because of the social and humanizing aspect it provides for your business.

These days, people are more inclined to reach out to a business using their Facebook Messenger, Twitter and Instagram DMs. Sometimes, your customers will also post their questions regarding the product or service in the comments section of your posts.

Sure, you can provide a hotline or an email address for your customer service but, without a social media profile, it may become difficult for you to make customer service easier for you and your customers.

Damage Control

No business is perfect. No matter how good your intentions are, you could still get into a sticky situation where you’ll need to manage your image and/or issue a public apology.

Several global companies have used their social media platforms to provide their customers apology statements. One company who was able to use their social media to prevent any further damage to their reputation is Apple music.

In 2015, Apple got into a dispute with Taylor Swift who cried foul for Apple’s royalty policy. From that moment, Apple executive Eddy Cue tweeted that Apple has heard Taylor Swift and will be changing their policy to pay artists correctly.

Target And Retarget

Social media platforms now offer a great way to monitor your account’s reach. This is important because this kind of data are indicators that can be mainly used to target and re-target your marketing efforts.

Targeted marketing is an intelligent strategy when it comes to marketing. By having targeted marketing, all of your ads will have a higher probability of being viewed by people who will find it relevant.

What Social Media Platforms Should I Use For My Business?

When it comes to determining which social media platforms you should deploy, it might be wise to start off with the most common and the biggest like Facebook, Instagram, and Twitter. Not only do they have the biggest number of users, they also have special tools which you can make use of in order to make your marketing efforts more funneled and targeted.

Conclusion

As a conclusion, the importance of social media platforms is quite undeniable. These social media platforms have a large volume of users whom you can reach using strategic posting and advertising.